While Cha-Am successfully caters for foreign tourists, it remains a Thai resort, with a large majority of Thai tourists. So if you are looking for the "real Thailand", for an "authentic experience", well this is it! However, the sea isn't really crystal clear, so if you want to do some diving or snorkelling, you should go further down south, to an island like Ko Tao or Ko Pha Ngan. Please also note that there is hardly any nightlife in Cha-Am. There are much better places elsewhere if you are after partying and nightlife action.
Thai people visiting Cha-Am usually come from Bangkok for the weekend. So the beachfront is very quiet during the week, and gets more animated during the weekends and national holidays. No need to say, Cha-Am is THE place to go if you are travelling with your Thai wife or Thai family. They will love it and they will feel comfortable here, which is not always the case in other popular resorts. Cha-Am is also ideal for western families, as there are a lot of activities for children and no bar scene like in Pattaya or Phuket. Expats and long term tourists in Cha-Am are mostly retirees from Northern Europe (Scandinavia, Netherlands...).
Asian brides are becoming increasingly popular among Western men, and it's not hard to see why. Exotic, beautiful, and intelligent, Asian women offer a lot of appeal to a man looking for a partner.There are many reasons why Asian women are attracted to Western men. One of the most common is that they are simply tired of dating local men who don't seem to be interested in anything other than casual flings. Asian women want something more serious, and they believe that they stand a better chance of finding it with a Western man. Another reason meet Thai Women is because they feel like they can be themselves around them. In many Asian cultures, women are expected to behave a certain way and conform to certain gender roles. This can be stifling for some women, and they feel much more free and relaxed when they are around Western men. Of course, not all Asian women are looking for long-term relationships with Western men. Some just want to have some fun and enjoy a casual fling. But even those Asian women who are only interested in a short-term relationship can benefit from dating Western men. Western men tend to be more open-minded than their Asian counterparts, and they are often willing to try new things. This can be a refreshing change of pace for an Asian woman, who may have been used to dating only traditional Asian men.